Adidas

adidas-Salomon AG, also known as adidas, is a German sports apparel corporation. The company is named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach near Nuremberg. The company's clothing and shoe designs typically include three parallel stripes of the same color, and the same motif is incorporated into adidas' official logos.

Rudolf Dassler, Adi's brother, founded a rival company, Puma.

Competitors
The chief competitors of adidas are Puma, and Nike.

In August 2005, the company announced that a deal acquiring rival Reebok for $3.8 billion.. The acquisition would increase its market share in North America and allow it to further compete with Nike.

History

adidas performance logoThe history of the company, as presented by its official web site, is incomplete, perhaps because it is indirectly linked to financial scandals.

After a period of serious trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1.6 billion French francs ($320 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion.

In 1992, Tapie was unable to pay the interest from his loan. He asked the Crédit Lyonnais bank to sell adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual for then-current French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly owing to the fact that Tapie was a minister of Urban Affairs (ministre de la Ville) in the French government at the time. Forgetting why the bank actually bought adidas, Tapie later sued the bank, because he felt spoiled by the sale.

In February 1993, Crédit Lyonnais sold adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie (and cousin of Julia Louis-Dreyfus from the Seinfeld TV series). Robert Louis-Dreyfus became the new CEO of the company. He is also the president of the Olympique de Marseille football team, to which Tapie is closely linked.

Tapie went bankrupt himself in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. He spent 6 months in La Santé prison in Paris in 1997 after being sentenced to 18.

In 1997, adidas AG acquired the Salomon Group, and its corporate name was changed to adidas-Salomon AG.

In 1998, adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the adidas trademark. [1]

Since 2002 adidas has had a lucrative deal with rapper Missy Elliott. While adidas gives her custom-made extravagant clothes and shoes the artist thoroughly promotes adidas by wearing these items and having dancers etc. wear them in her music videos. This has gained adidas appeal to urban communities in the U.S.A and EU.

In 2003, adidas filed a lawsuit in British court challenging Fitness World Trading's use of a two-stripe motif similar to adidas' three stripes. The court ruled that despite the simplicity of the mark, Fitness World's use was infringing because the public could establish a link between that use and adidas' mark. [2] [3]

In 2005, adidas introduced the adidas_1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user replaceable battery that lasts for approximately 100 hours of running. It currently retails for $250 (USD).

Also in 2005, on May 2, adidas told the public that they sold their partner company Salomon Group for 485 mn Euros to Amer Sports of Finland.

In August 2005, adidas declared its intention to buy Anglo-American rival Reebok for US$ 3.8 billion. This takeover was completed in August 2005 and meant that the company will now have closer business sales as those of Nike in Northern America. The aquisition of Reebok will also allow Adidas to compete with Nike worldwide. [4]

World Cup 1954
When West Germany miraculously won the soccer 1954 World Cup, their footwear was supplied by adidas. They introduced a technological breakthough, namely studs with screws. When the weather was good and the pitch was hard, the shoes were equipped with short studs, when it rained, longer studs were screwed on the bottom of the shoes. As the finals against high favourites Hungary was played in heavy rain, this gave the German players a firm hold on the slippery pitch.

This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a movie version of the 1954 World Cup.

Teams who wear adidas on their shirt

Football (soccer)
Primera División Argentina (Argentina):
Club Atlético River Plate
Jupiler League (Belgium):
Anderlecht
Club Brugge
La Louvière
Campeonato Brasileiro (Brazil):
Fluminense
Gambrinus Liga (Czech Republic):
SK Sigma Olomouc
SK Slavia Prague
Premier League (England):
Newcastle United
Chelsea F.C - As of 2006/07 Season.
Ligue 1 (France):
Olympique de Marseille
RC Strasbourg
Bundesliga (Germany):
1. FC Köln
1. FC Nürnberg
Bayer Leverkusen
Bayern München
Schalke 04
Alpha Ethniki (Greece):
AEK Athens
Aris
Panathinaikos
PAOK
Eredivisie (Netherlands):
AFC Ajax
Serie A (Italy):
AC Milan
ACF Fiorentina
Tippeligaen (Norway):
F.K. Bodø/Glimt
Hamarkameratene
Lillestrøm S.K.
Odd Grenland B.K.
Rosenborg B.K.
Viking F.K.
SuperLiga (Portugal):
SL Benfica
Russian Premier League (Russia):
FC Amkar Perm
FC Lokomotiv Moscow
FC Zenit Saint Petersburg
La Liga (Spain):
Real Madrid
Allsvenskan (Sweden):
Assyriska Föreningen
Djurgårdens IF
IFK Göteborg
GIF Sundsvall
Turkish Premier Super League (Turkey)
Fenerbahçe SK
Galatasaray SK
Major League Soccer (USA)
Chivas USA
Colorado Rapids
Columbus Crew
DC United
FC Dallas
Kansas City Wizards
New England Revolution
Real Salt Lake
San Jose Earthquakes
(NOTE: Effective with the 2006 season, all MLS teams will exclusively wear adidas uniforms.)

National football teams
Argentina national football team
Canada national football team
China national football team
Denmark national football team
Egypt national football team
Finland national football team
France national football team
Germany national football team
Greece national football team
Guatemala national football team
Hungary national football team
Japan national football team
Latvia national football team
Nigeria national football team
Romania national football team
Saudi Arabia national football team
South Africa national football team
Spain national football team
Tunisia national football team
United Arab Emirates national football team

Rugby union
All Blacks (New Zealand national team)
United States National Team
British and Irish Lions

American college sports
NCAA teams
North Carolina State University Wolfpack
Temple University Owls (except basketball)
UCLA Bruins
University of Arkansas Razorbacks
Indiana University Hoosiers
University of Kansas Jayhawks
University of Louisville Cardinals
University of Nebraska Cornhuskers
University of Notre Dame Fighting Irish
University of Pittsburgh Panthers
University of Tennessee Volunteers
University of Wisconsin Badgers

Former management
CEO (1993-2001): Robert Louis-Dreyfus. He has been highly successful with managing the company until 2001. His self-admitted secret was simply copying what Nike and Reebok did.

Acronym
Some musicians, such as Killer Mike, have used "adidas" as an acronym for "all day I dream about sex." Additionally, adidas has been said to be an acronym for "after dinner I did a shit," but these acronyms have no relationship with the company itself and should not be taken seriously. However, many people commonly describe adidas as "all day i dream about sports," as it is a sportswear company.

adidas-
Salomon AG, also known golf as
adidas, is a German sports apparel corporation. The company is adidas named after its adidas founder, Adolf (Adi) Dassler, who started producing shoes in the split 1920s in Herzogenaurach near Nuremberg. The company's clothing
and shoe designs typically include three parallel stripes diegan of the same color, and the same motif is incorporated into adidas' official logos.

welling Rudolf Dassler, Adi's brother, founded a apparel rival company, Puma.

Adidas socks

Competitors
The chief competitors of adidas are Puma, and Nike.

In short August 2005, the company announced that a deal acquiring rival
Reebok for $3.8 billion.. The acquisition would increase predator its market response share in North America and allow it to further compete with Nike.

cushion History

shoe adidas performance logoThe history of the company, as presented by
red its official web site, is incomplete, perhaps because it is indirectly linked to
financial scandals.

After a period of serious trouble following the death samba

of Adolf Dassler's son Horst women Dassler in 1987, the company was water bought in 1990 by Bernard Tapie, for 1.6 billion climacool French francs ($320 million), which Tapie borrowed. Tapie was at adan the time a famous specialist of rescuing bankrupt companies, a business on which adistar
he warmup
built his fortune.

Tapie decided to move production offshore to
Asia. He also hired Madonna for promotion.

sack In 1992, Tapie was unable to brown pay the interest
from his shoes loan. clothing adidas He asked the Crédit Lyonnais bank to sell adidas, promodel and the bank subsequently converted adidas the outstanding debt owed into equity of the enterprise, which was unusual for then-current French banking practice. Apparently, the state-owned laver
bank had tried to get Tapie out samoa of dire financial straits as a personal skate favour to Tapie, reportedly owing to the fact that Tapie was a minister of Urban Affairs (ministre de la Ville) in the French government at the time. Forgetting why the bank actually bought adidas, Tapie later sued the bank, because he felt spoiled by the sale.

In February 1993, Crédit Lyonnais adidas sold adidas adidas to
Robert Louis-Dreyfus, a friend of Bernard Tapie (and cousin of Julia Louis-Dreyfus from the Seinfeld TV series). Robert adidas Louis-brown Dreyfus became the adidas new CEO of the company. He is also erickson the president of smart adidas the Olympique predator
de Marseille adidas football team, to which Tapie is closely linked.

Tapie went bankrupt himself in 1994. He was adidas the object
of several lawsuits, sign notably related to match fixing at soccer shoes the football club. He spent 6 months mens in La Santé prison in Paris in 1997 after being sentenced volleyball to 18.

In shoes 1997, adidas AG acquired the Salomon Group, and its corporate name was adidas changed to boots adidas-Salomon AG.

adidas In adidas 1998, adidas sued the NCAA over their rules limiting the size and number baggy of rod commercial logos adidas on team uniforms and apparel. adidas withdrew adidas the suit, and the two groups established guidelines shoe as adidas gazelle to what three-adida stripe designs would adidas be considered uses of the adidas 2g trail trademark. [1]

Since 2002 adidas has had a lucrative deal with adidas rapper Missy Elliott. While adidas gives her custom-superstar symbol made extravagant clothes and shoes the artist thoroughly promotes adidas adidas by wearing these items and having dancers etc. wear
them in her music videos. This has gained adidas appeal to urban communities in the U.S.
A and EU.

In 2003, adidas filed a lawsuit in British court challenging Fitness World Trading's use of
golf a two-stripe motif similar to adidas' three adidas stripes. The court ruled that despite
the simplicity of the mark, navy Fitness World's use was infringing athletes because the

public could establish a link between that use and adidas' mark. moves [2] [3]

In 2g 2005, adidas introduced the adidas_1, the first
ever production shoe to adidas deoderant utilize a microprocessor. Dubbed by adidas the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million
calculations per second that automatically adjusts wildwood
the shoe's level of cushioning to suit split its environment. The classic cheer
shoe requires soccer a small, user socks replaceable battery that lasts for approximately 100 hours of elliott running. It currently
retails for $250 ( USD).

Also in 2005, on May 2, adidas told the public that golf they sold
their partner adidas company Salomon Group for adidas 485 mn Euros to Amer Sports of Finland.

In August 2005, adidas declared its intention to buy Anglo-American rival Reebok for US$ 3.8 billion. This
takeover supernova was completed in August 2005 and meant that the company will adidas now have closer business sales as shoe those of adidas cycling Nike in Northern America. The adidas
aquisition of Reebok will
also allow Adidas to compete with Nike worldwide. [4]

World Cup coordinates 1954

When West Germany miraculously won the soccer 1954 World Cup, their footwear was supplied by adidas. They introduced a technological breakthough, namely studs adidas with screws. When gymnastics one the weather was good and adidas the infant pitch was advert
hard, the shoes tom were equipped with short studs, when it
rained, longer studs were adidas screwed on the bottom adidas of the adidas
shoes. As short the finals against high favourites Hungary deodorant was played in heavy rain, this gave the German players a firm hold on the slippery pitch.

This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a sl76 movie version of the leotards 1954 World Cup.

Teams adidas who wear adidas on their shirt

F.K. supernova Bodø/Glimt
Hamarkameratene

Lillestrøm adidas S.K.
Odd adidas Grenland B.K.
Rosenborg B.shoe K.
adidas Viking F. K.
SuperLiga (adidas Portugal):
SL backpack Benfica
Russian Premier League (

Russia):
FC Amkar Perm
adidas FC Lokomotiv Moscow
FC Zenit Saint Petersburg
adidas La Liga (Spain):
Real Madrid
Allsvenskan (Sweden):
Assyriska Föreningen
Djurgårdens kidstennis IF
IFK Göteborg
GIF Sundsvall
Turkish Premier Super League (Turkey)
Fenerbahçe SK
Galatasaray SK
Major League Soccer (USA)
Chivas USA
Colorado legs
Rapids
Columbus Crew
DC United
FC Dallas
Kansas City Wizards
New England Revolution
superstar Real Salt Lake
San Jose Earthquakes
(NOTE: Effective with the 2006 season, all MLS adidas teams adidas will exclusively wear adidas uniforms.)

National football teams
Argentina socks national football team
Canada national football team
China national football team

Denmark national akwah football team
Egypt national football team
Finland national football team
France national football adidas team
Germany national football team
Greece national football team
Guatemala national football team
Hungary
national football team

Japan national football supernova team
Latvia national football team
Nigeria national football 1 team
Romania
national football team
Saudi Arabia national football team
South Africa national missy football team
Spain national
football shoes team
Tunisia national wrestling football team
United Arab Emirates national football team

Rugby union
adidas All Blacks (New Zealand national team)
brand United States National Team
British and Irish Lions

American college sports
NCAA teams
North Carolina State University 2g Wolfpack
Temple University Owls (except basketball)
UCLA
Bruins
University titan of Arkansas Razorbacks
Indiana University Hoosiers
University of Kansas Jayhawks
University santiago of womens Louisville Cardinals
University of Nebraska Cornhuskers
University
of Notre Dame Fighting Irish
University of Pittsburgh Panthers
University of Tennessee gazelles Volunteers
University of football Wisconsin Badgers

Former management
climacool CEO (1993-adidas 2001): Robert Louis-Dreyfus. He has been highly successful with managing the company until 2001. His self-admitted secret was simply copying softball what Nike and adidas Reebok did.

Acronym
Some musicians, such as Killer adidas backpack Mike, have used "adidas" as an acronym for
shoes "all day I dream dexter about sex." Additionally, adidas has adidas been said to be an
acronym for "after dinner I did a shit," but these acronyms have no relationship adidas with the company itself and should not be taken seriously. However, many people commonly
describe adidas as "all salomon day i dream about sports," patent shoes as it is a sale sportswear company.

Information provided by Wikipedia.