Omnicom

The Omnicom Group (NYSE:OMC) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.

Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Fleishman-Hillard, Ketchum Inc., and Porter Novelli.

Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Quick facts
Revenue (2004): 9747.20 M
Employees (2004): 61,000
Omnicom's CEO is John Wren. It is headquartered on Madison Avenue in New York City.

Competition
In order of revenue

WPP Group PLC (NASDAQ:WPPGY)
Interpublic Group (NYSE:IPG)
Publicis Groupe (NYSE:PUB)
Havas (NASDAQ: HAVS)

Timeline
1986 merger of DDB Needham and BBDO
1986 Omnicom established
1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
1993 Omnicom invests in ailing UK group Aegis
1993 TBWA acquired by Omnicom
1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
1996 Omnicom sells 13% holding in Aegis for £45.4m
1996 buys Ketchum Communications
1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
1997 takes stake in Organic multimedia
1998 Omnicom buys Abbott Mead Vickers for £346m
1998 buys Gold Greenless Trott for £143m
1998 takes 20% of I&S, Japan's eighth-largest ad agency
1999 buys Sheppard Associates
2001 buys Grizzard Communications for US$91m
2001 Matthew Freud leads £10m buyout of Freud Communications
2001 Omnicom buys The Washington Group
2001 buys Stromberg Consulting
2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
2001 buys Corporate Technology Communications
2002 creates Element 79 Partners agency in Chicago
2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
2002 buys Aaron Walton Entertainment

Omnicom Group (NYSE:OMC) canada is omnicom the world's largest advertising agency holding

company in terms of revenue (number two is new
WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA

Worldwide, and group
DDB Worldwide. Its portfolio of omnicom companies also includes public relations,

lobbying, marketing services, interactive design, and media buying services.

Omnicom's omnicom marketing and public relations agency holdings are managed by

corporation its Diversified Agency Services division. Among Omnicom's PR agency

holdings are
Fleishman-Hillard, Ketchum groupaward Inc., abbott and Porter Novelli.

Omnicom was formed in 1986 from the merger and between advertising agency networks DDB

Needham and BBDO. Sometimes referred to as the "Big- Bang" largest merger, it was

spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was companies omnicom responding

to competitive threats from other large advertising agency comglomerates. In 1993

Omnicom acquired TBWA Worldwide, a major advertising agency award
network.

omnicom corporation

Quick facts
Revenue (2004): 9747.20 M
Employees (2004): 61,000
Omnicom's CEO is omnicom John Wren. It is headquartered on Madison Avenue in New

omnicom York City.

Competition
In order group of revenue

WPP Group PLC (NASDAQ:WPPGY)
Interpublic Group (NYSE:IPG)
Publicis Groupe (NYSE:omnicom PUB)
Havas (
NASDAQ: HAVS)

Timeline
1986 merger of DDB Needham and BBDO
1986 Omnicom established
1991 WPP sells omnicom the its 22% stake in AMV to Omnicom for £7.5m
1993 Omnicom invests amv omnicom in ailing UK group
Aegis
1993 TBWA acquired by Omnicom
1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
1996 Omnicom sells group 13% holding in Aegis for £45.4m
1996 buys Ketchum Communications
1996 Omnicom's clients BBDO Worldwide raises stake in AMV from 28.4% to
29.6%
1996 amv Ketchum omnicom and Hong Kong-based Newscan
establish Ketchum Newscan

1997 takes group, stake in Organic multimedia
1998 Omnicom buys Abbott Mead Vickers for £346m
1998 buys Gold Greenless Trott for and £143m
1998 takes 20% of omnicom I&S, Japan's eighth-largest ad agency
1999 buys Sheppard Associates
2001 buys
Grizzard
and Communications for US$91m
2001 Matthew Freud inc leads £10m buyout of
Freud Communications
2001 Omnicom buys The Washington Group
2001 buys Stromberg omnicom Consulting
2001 takes stake in Estrategia Assessoria de Comunicacao york in Brazil
and 2001 buys Corporate Technology Communications
2002 creates Element 79 Partners jobs agency in Chicago
2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)2002 buys Aaron Walton Entertainment

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